Privacy Policy

GBWise ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website gbwise.co.uk (the "Site").

Please read this Privacy Policy carefully. By accessing or using the Site, you acknowledge that you have read, understood, and agree to be bound by all terms of this Privacy Policy.

2.1 Personal Data You Provide

We may collect personal information that you voluntarily provide when you:

• Subscribe to newsletters: Name and email address
• Contact us: Name, email address, phone number, and message content
• Post comments: Name, email address, and comment content
• Create an account: Username, email address, and password

2.2 Information Collected Automatically

When you visit our Site, we automatically collect certain information:

We use the information we collect for various purposes:

• To provide and maintain our Site: Ensure proper functionality and user experience
• To improve our Site: Analyze usage patterns to enhance content
• To communicate with you: Respond to inquiries, send newsletters (with consent)
• To personalize experience: Show relevant content and recommendations
• To detect and prevent fraud: Protect against unauthorized access
• To comply with legal obligations: Maintain records as required by law

We use cookies and similar tracking technologies to track activity on our Site and hold certain information. Cookies are small data files stored on your device.

4.1 Types of Cookies We Use

4.2 Managing Cookies

You can control cookies through your browser settings:

• Chrome: Settings → Privacy and Security → Cookies
• Firefox: Options → Privacy & Security → Cookies
• Safari: Preferences → Privacy → Cookies
• Edge: Settings → Cookies and site permissions

Under UK GDPR, we process your personal data based on the following legal grounds:

• Consent: For newsletters, marketing communications, and optional cookies. You can withdraw consent anytime.
• Contract: To fulfill our obligations when you use our services.
• Legal Obligation: To comply with applicable laws and regulations.
• Legitimate Interests: To improve our Site, prevent fraud, and ensure security. We balance these interests against your rights.

We may share your information with:

• Service Providers: Third-party vendors who help us operate our Site (hosting, analytics, email services).
• Affiliate Partners: When you click on affiliate links, partners may collect information subject to their own privacy policies.
• Legal Authorities: When required by law or to protect our rights.

We do not sell your personal information to third parties.

6.1 Third-Party Services

We use the following third-party services:

• Google Analytics: For website analytics. Privacy Policy
• Mailchimp: For email newsletters. Privacy Policy

We implement appropriate technical and organizational measures to protect your personal data:

• SSL/TLS encryption for all data transmission
• Regular security audits and updates
• Access controls and authentication requirements
• Secure data storage with encryption at rest

However, no method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

Under UK GDPR, you have the following rights:

8.1 How to Exercise Your Rights

To exercise any of these rights, contact us at:

• Email: privacy@gbwise.co.uk
• Post: GBWise, 71-75 Shelton Street, London, WC2H 9JQ

We will respond within one month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

We retain your personal data only as long as necessary for the purposes outlined in this policy:

• Newsletter subscribers: Until you unsubscribe
• Contact inquiries: 2 years after resolution
• Analytics data: 26 months (Google Analytics retention)
• Account information: Until account deletion

After the retention period, your data will be securely deleted or anonymized.

Your information may be transferred to and processed in countries outside the UK. We ensure appropriate safeguards are in place:

• EU/EEA: Adequacy decisions apply
• US: Standard Contractual Clauses (SCCs) with our service providers

By using our Site, you consent to such transfers in accordance with this policy.

Our Site is not intended for children under 16. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal data, please contact us.

If you have questions about this Privacy Policy or our data practices, please contact us: